How to Use Customer Intelligence to Identify The Right Audience for Your B2B Content


Help marketing and sales teams work better, together.

According to MarketingSherpa, an extraordinary 68 percent of B2B companies still don’t understand their sales funnel. How can marketers produce engaging content that drives qualified leads, if they don’t know who they’re speaking to? Similarly, sales can’t follow up quickly and effectively without customer intelligence to support decisions.

Everyone benefits from in-sync sales and marketing teams. In this webinar, Nick Stein, SVP Marketing at Vision Critical, and Hana Abaza, VP Marketing at Uberflip, discuss the challenges of B2B content marketing and the rise of account-based marketing and customer marketing.

In this webinar, you’ll learn:

  • How to use customer intelligence to identify ideal targets
  • What the growing popularity of account-based marketing means for you
  • How customer intelligence can help create content marketing strategies that better support sales

Webinar Details:

WEBINAR How to Use Customer Intelligence to Identify the Right Audience for Your B2B Content
DURATION 45 minutes

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