The pressure has never been greater to create innovative products that set you apart in a commoditized marketplace. Hear how Wolverine Worldwide and DEWALT use customer intelligence to improve the product lifecycle.

Key takeaways:
• How do product teams define success
• Building internal partnerships to integrate customer feedback
• Tips for integrating customer feedback into the innovation process


Kate Pinkham
Director of Consumer Insights and Market Intelligence
Wolverine Worldwide

Shannon Chenoweth
Research Manager

Inject customer feedback into your innovation process

Download How to Use an Insight Community to Build and Launch Successful Products and learn how data-driven, customer-validated insight minimizes the chance of product failure and maximizes the ROI of your projects.