电子书

更具智慧的研究员

亚太更具智慧的调研 – 市场调研者立足行业前端的十大方法

市场调研不再是一个数字游戏

市场调研行业发生了深远变革。如今的消费者掌握了市场的主导权。那些曾经被市场调研人员及洞察专家们依赖的工具和策略已不再有效,因其无法向企业提供有效的洞察,帮助品牌与手握选择权的消费者们建立关系。

实验性研究到情感性研究的转变

在过去20多年,Ray Poynter一直是市场调研行业的先锋。他经历过不同行业趋势的兴起和消退。而今天的行业趋势丝毫不处于退却状态,反而标示着一个全新的行业时代。
现在就阅读 Ray Poynter 先生的电子书,来学习您最需要的10种新的策略,了解如何在这个不断变化的市场调研行业中保持竞争力。

Looking for the English version of The Smarter Researcher? Please click here.

A Personal Message from the Author

Story - Molson Coors - Apr 7/14

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Authored By

Ray Poynter

Director, Vision Critical University
@RayPoynter

Ray is the Director of Vision Critical University, the author of The Handbook of Online and Social Media Research, the creator of NewMR.org, and is in constant demand as a conference speaker, contributing author, workshop leader, and advisor. Ray describes his role in Vision Critical as chief noisemaker and iconoclast.