Forrester Consulting applied its TEI methodology to uncover the ROI of Vision Critical’s customer insight platform Sparq 3.
Based on interviews with Vision Critical customers, this study reveals the substantial impact of adopting a relationship-based approach to customer intelligence gathering.
$1.7M in business value from increased customer insight
590% return on investment
39% increase in average order value and 70% lower churn rate from insight community members
75% reduction in cost compared to traditional market research methodologies
$4.7M increase in sales
4x to 6x faster speed to results for research activities