The Total Economic
Impact of Vision Critical

Customer relationships deliver high ROI and multi-million-dollar opportunities for global brands

Forrester Consulting applied its TEI methodology to uncover the ROI of Vision Critical’s customer intelligence platform Sparq 3. Based on interviews with Vision Critical customers, this study reveals the substantial impact of adopting a relationship-based approach to customer intelligence gathering.

Customer relationships: Your key competitive advantage

Many companies today struggle to make truly customer-centric decisions because they lack a robust understanding of customer attitudes, actions and intent. But hundreds of global brands have found a better way. They have seen exceptional returns uncovering strategic customer sentiment by running insight communities powered by Vision Critical’s SaaS-based customer intelligence platform.

Not only does Sparq 3 deliver better insight in less time, with less effort and drive metrics that ladder up to key corporate objectives—it also creates and strengthens authentic customer relationships that are emerging as a powerful competitive advantage.

Learn the business value Sparq 3 can provide

$1.7 M

in business value from increased customer insight

590%

return on
investment

39%

increase in average order value and 70% lower churn rate from insight community members

75%

reduction in cost compared to traditional market research methodologies

$4.7M

increase
in sales

4x to 6x

faster speed to results for research activities
  • $1.7 million in business value from increased customer insight
  • 39% increase in average order value and 70% lower churn rate from insight community members
  • $4.7 million increase in sales
  • 590% return on investment
  • 75% reduction in cost compared to traditional market research methodologies
  • 4x to 6x faster speed to results for research activities

Discover the ROI of the Vision Critical platform

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About Forrester’s Total Economic Impact

Total Economic Impact is a methodology developed by Forrester Consulting that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.

 

The Total Economic Impact™ Of Vision Critical, a January 2018 commissioned study conducted by Forrester Consulting on behalf of Vision Critical. All results are for a composite organization based on the companies interviewed for the study.