The Total Economic
Customer relationships deliver high ROI and multi-million-dollar opportunities for global brands
Forrester Consulting applied its TEI methodology to uncover the ROI of Vision Critical’s customer intelligence platform Sparq 3. Based on interviews with Vision Critical customers, this study reveals the substantial impact of adopting a relationship-based approach to customer intelligence gathering.
Customer relationships: Your key competitive advantage
Many companies today struggle to make truly customer-centric decisions because they lack a robust understanding of customer attitudes, actions and intent. But hundreds of global brands have found a better way. They have seen exceptional returns uncovering strategic customer sentiment by running insight communities powered by Vision Critical’s SaaS-based customer intelligence platform.
Not only does Sparq 3 deliver better insight in less time, with less effort and drive metrics that ladder up to key corporate objectives—it also creates and strengthens authentic customer relationships that are emerging as a powerful competitive advantage.
Learn the business value Sparq 3 can provide
- $1.7 million in business value from increased customer insight
- 39% increase in average order value and 70% lower churn rate from insight community members
- $4.7 million increase in sales
- 590% return on investment
- 75% reduction in cost compared to traditional market research methodologies
- 4x to 6x faster speed to results for research activities