Regulations are getting tighter. First-party data is no longer free for organizations to use on their own terms. Customers demand to know who, what, when, where, why, and how their data is being used.
Now it’s more crucial than ever to ensure your organization is only applying consent data while being transparent with customers and working with them directly to establish an ongoing engagement model that is useful for both parties.
Why consent must be iterative
Transparency helps customers make good decisions
Why communication is critical