The Enterprise Guide to Customer Intelligence

 

How customer intelligence can be your competitive advantage.
Has your business been impacted by the empowered customer? If so, then you know from first-hand experience that the customer is in control.

 

Introducing The Enterprise Guide To Customer Intelligence.

Find out the difference between data, intelligence and insight and then dissect the primary sources of customer intelligence today.

This guide will take you through:

  • Big Data
  • Social Media Analytics
  • Customer Relations Management Systems (CRM)
  • Focus groups
  • Ad-hoc surveys
  • Insight Communities
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