Why new products flop and what you can do about it
Most companies fail to hit their innovation targets for one simple reason: they lack the customer intelligence they need to make winning decisions.
The challenge facing innovators is to find the most valuable feedback and to integrate that feedback, at the speed of business, into the innovation cycle.
In this guide, you’ll learn:
- How to become an agile innovator
- Why customer intelligence is key to developing fail-proof products
- What you need to improve your current sources of intelligence
Who should read this eBook:
- Senior Marketers
- Product Developers
- UX/UI and product design professionals
Industry leaders like DEWALT and ESPN have made huge strides in innovation—and posted the revenue growth to prove it.
Better products and services await. The data you need to make better products and accelerate your career is here.