The Total Economic
Impact of Vision Critical

Authentic customer relationships are proven to deliver a higher ROI and increase revenue potential for all brands

Forrester Consulting applied its TEI methodology to uncover the ROI of Vision Critical’s customer intelligence platform Sparq 3. Based on interviews with Vision Critical customers, this study reveals the substantial impact of adopting a relationship-based approach to customer intelligence.

Customer relationships: Your key competitive advantage

Many companies today struggle to make truly customer-centric decisions because they lack a comprehensive understanding of customer attitudes, actions and intent. However, hundreds of global brands have found a better way. They have seen exceptional ROI by uncovering strategic customer sentiment, using insight communities powered by Vision Critical’s SaaS-based customer intelligence platform.

Not only does Sparq 3 deliver better insight in less time, with less effort and drive metrics that correspond to key corporate objectives—it also creates and strengthens authentic customer relationships that are emerging as a powerful competitive advantage.

Download the report now to learn the business value Sparq 3 can provide companies like yours

  • £1 million in business value from increased customer insight
  • 39% increase in average order value and 70% lower churn rate from insight community members
  • £2.7 million increase in sales
  • 590% return on investment
  • 75% reduction in cost compared to traditional market research methodologies
  • 4x to 6x faster speed to results for research activities

Discover the ROI of the Vision Critical platform

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About Forrester’s Total Economic Impact

Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.