Toyota: Voice of the Customer

A Vision Critical Success Story

Date: Thursday, 19th April 2018
Time: 12:00pm
Duration: 30 minutes followed by Q&A
Speakers:  Emma Johnson, Manager – Consumer One Connection and Experience Innovation at Toyota | Saad Ghauri, Sales Content and Strategy Director at Vision Critical

Listen to our recording and hear how Toyota are finding new ways to listen to the voice of the customer, accelerate change, and improve customer experience through insight and testing.

  • The business challenges Toyota face, and their strategy to overcome these challenges.


  • The methods Toyota have used to treat their customers as individuals.
  • How their community transformed ‘The Handover’ part of the customer journey


  • Why they are investing in a further two insight communities 

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