Understand Your Customers To Build Trust

Forrester's 2019 Consumer Privacy Segmentation

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Why customers will (and won't) share their data

Do you know your customers' willingness to share their data? With today's educated consumers reluctant to share their data due to privacy concerns, marketers and insight professionals must adapt their data collection and application strategies to align with their customers' preferences and regain trust.

Read the September 2019 report from Forrester Research to uncover the key to collecting customer data in a way that rebuilds trust and keeps you ahead of the competition.


In this report, you'll learn:

Four key attributes that determine consumers' perceptions of privacy

Forrester's consumer privacy segmentation of five distinct personas from Reckless Rebels to Skeptical Protectionists

How to future-proof your firm's consumer trust tactics

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