Video

Understanding Consumer Diversity in Asia

 

Fireside Chat: Building Bonds in Indonesia

How can you cultivate your communities to support cultural diversity and understand evolving digital-first consumer generations in Asia?

Asian markets are the fastest growing in the world with rapid consumer evolution, urbanisation and evolving digitally-minded young populations.

In this presentation filmed at the 2017 Customer Intelligence Summit, learn from the experts on how to expand your impact across the region.

Key takeaways:

  • Understand the e-commerce opportunity in China
  • Learn the importance of human-centric design
  • Gain insight into the power of engagement via social media

Speakers:

Maz Amirahmadi

CEO, ABN Impact

Jodie Wang

Head of Consumer & Market Insights, Midea International