Webinar: The Limits, Fads and Value of Co-creation

Brands cannot survive by searching for great ideas within their own four walls. They need to get outside their comfort zone to discover fresh new ideas that will win the hearts and minds of consumers.


Co-creation is now seen as the next big step for businesses to engage with their customers to develop new products and services.

Webinar: The Limits, Fads and Value of Co-creation
Duration: 45 minutes

Topics covered include:

  • What is the difference between co-creation and crowdsourcing?
  • Why are some companies flocking to co-creation to help them innovate?
  • Is co-creation the answer for all scenarios?
  • What are the limits of co-creation?
  • Where/what is the true value of co-creation?
  • Why can’t I just do this myself?

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