The Smarter Researcher Asia Pacific
There is a need for customer centricity across research in Asia Pacific.
Customers are firmly in control. And response rates to traditional surveys are plummeting.
In order to survive and thrive, market researchers and insight professionals need to recalibrate their understanding of the role they play in global, winner-takes-all industries. The tools and tactics they once depended on are no longer capable of delivering the insight companies need to connect with today’s empowered customers.
10 New Rules for Market Researchers
Join Andrew Cannon, Executive Director of the Global Research Business Network (GRBN) and Ray Poynter, Director of Vision Critical University, in a fascinating webinar that will show you:
- How you can survive in the changing market research landscape
- New perspectives in modern market research
- How global brands operating in Asia Pacific are delivering key insights for better business decisions
What’s Next in Market Research
Today market researchers and insight professionals must bring the voice of the customer to decision makers, and connect decision makers with their customers. A power-shift is happening, from companies to customers, and market researchers and insight managers are the ones who can and must ensure that it is a profitable shift. Watch the on-demand webinar to learn how.