Disruption is here…is your company ready?
Your company’s customers expect things faster, better, cheaper, and with a higher degree of service—and technology makes it possible for them to get what they want. We have entered into a new era that Forrester Research, Inc. calls the “Age of the Customer.” The only successful strategy in the “Age of the Customer” is to become customer-obsessed; whereby companies have a hyper-focused attention towards thoroughly understanding their customers and building relationships with them.This webinar will discuss how market insights professionals can support their organization in this journey to customer obsession by building a research framework that delivers real-time, high quality customer intelligence and translate this into actionable insights.
What You Will Learn
- How market insights departments can change to support the
“Age of the Customer”
- The changing behaviors of customers, with the increase in mobile
and social technologies, and how your insight programs need to adapt
- How real companies have made the leap to become customer-obsessed
and how this is impacting their business