Digital transformation is bringing radical change to the B2B technology industry. It’s redefining the role and value of technology in businesses. It’s re-shaping buyer expectations and experiences.
The complex IT purchasing environment is forcing companies to focus on the customer experience. While companies have a lot of user and customer data, they often lack actionable insight. Many still rely on offline customer advisory councils, which tend to be slow and infrequent, and NPS, which shows an incomplete picture of the buyer journey.
“Far too often, B2B organizations portray themselves as customer-centric without really understanding what customers want after they buy”
– Megan Heuer, VP of Research at SiriusDecisions
Leveraging agile customer insight
Smart companies are changing their customer intelligence ecosystem to meet the new realities of the B2B landscape. They use tools that complement Big Data with agile, in-the-moment attitudinal insight.
Vision Critical’s platform helps B2B companies bring together an always-on council of highly profiled technical buyers, partners and end users in rapid feedback and validation programs that drive data-backed decisions across the business.
How agile customer insight helps B2B companies
Over 600 global brands choose Vision Critical