The Internet of Things (IoT) is the Wild West of product innovation today. Many business leaders don’t understand what it is, how to use it or the impact it will have on customers—a combination of factors that keeps innovators up at night. The stakes are high as companies plan to invest $60 trillion in IoT in the next 15 years.
Technologist Kevin Ashton knows what it takes to thrive in this unchartered territory. He coined the term “Internet of Things” in 1999 and predicted its emergence before anyone saw it coming.
Join Kevin in this on-demand webinar to learn how to:
- Accurately define the Internet of Things
- Uncover IoT products that address unmet customer needs and drive sales
- Understand how connected devices change customer experiences and expectations
- Use ongoing feedback to gain a first-mover advantage