Researchers, this is your time.
Customers have changed. Businesses have changed. And the demands on companies looking for a competitive advantage have changed. Market researchers are positioned perfectly to capitalize on this disruption—but they have to be willing to change, too.
In this keynote presentation filmed at the 2016 Customer Intelligence Summit in Sydney, hear why research legend Ray Poynter is calling on researchers to ‘rise to the challenge,’ to learn to use their skills in a business context, and to prioritize the business value of the work they do.
In this talk, Ray Poynter shares key insights on how researchers can navigate the future:
- the drivers of change in research today
- how researchers are impacted by disruption
- the steps researchers should take to not just survive but thrive
Researchers, this is your call to arms. Enjoy this talk.