Yahoo Shows Why
Being Customer-Centric Pays Off

Yahoo has kept ahead of the competition and remained one of Silicon Valley’s top technology companies by prioritizing customer engagement. Since 2011, the company has turned to its insight community, the Yahoo Yodelers, to test impactful business decisions.

"When we think about our Yodelers, they’re not survey takers. They’re our partners. They’re our brand ambassadors,"
says Jeff Resnick, Senior Director of Consumer Insights and Marketing Analytics at Yahoo.

Watch Resnick’s captivating presentation from the 2014 Vision Critical Summit and get an insider’s view of how Yahoo turns to its community of 25,000 members for quick, actionable feedback on new products and messaging.

In this 20-minute video, you’ll discover:

  • Four fresh ideas to help you recruit community members
  • Four winning strategies to help you engage your community members

Presented by

Jeff Resnick

Senior Director of Consumer Insights and Marketing Analytics

Watch Now

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