Your Step-by-Step Recruitment Guide

How to Build an Insight Community of Highly Engaged, Opted-In Customers


700+ customer-centric brands around the world are building customer loyalty, brand affinity, and boosting lifetime customer value through their insight communities.

How’s that possible? Because their communities are filled with highly engaged, opted-in customers who can’t wait to provide their feedback.

In this guide, we’re sharing our most successful recruitment strategies and specific tactics that we’ve created with our customers. Don’t miss out!

In this guide, you'll learn how to:

  • Define the community experience from your members’ perspective
  • Create a portrait of your ideal community member
  • Effectively engage potential members
  • Find potential community members by starting with your existing customers and then deploying secondary recruitment tactics

Download this recruitment guide to start building, growing, and nurturing your insight community.

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