700+ customer-centric brands around the world are building customer loyalty, brand affinity, and boosting lifetime customer value through their insight communities.
How’s that possible? Because their communities are filled with highly engaged, opted-in customers who can’t wait to provide their feedback.
In this guide, we’re sharing our most successful recruitment strategies and specific tactics that we’ve created with our customers. Don’t miss out!
Define the community experience from your members’ perspective
Create a portrait of your ideal community member
Effectively engage potential members
Find potential community members by starting with your existing customers and then deploying secondary recruitment tactics