Retail Solution

Transform Customer Experience Transform Customer Experience

Directly interact with thousands of retail customers to enhance loyalty and deliver personalized experiences, products, and world-class services across every channel and touchpoint.

Directly interact with thousands of retail customers to enhance loyalty and deliver personalized experiences, products, and world-class services across every channel and touchpoint.

Why Retail Brands Choose Vision Critical

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Enhance Customer Experience

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Improve customer journey and diagnose key sources of dissatisfaction

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Optimize Marketing & Advertising

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Use audience segmentation and targeting to improve messaging

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Innovate and Co-Create Products

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Customer-centric development of apps, websites, and other technologies

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Elevate Transactional Data

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Enhance loyalty program and rewards data with attitudinal data

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You're in Good Company

Are You Prepared to Partner with Your Customers?

Among all customers, 73% point to experience as an important factor in their purchasing decisions.

Yet 54% of consumers say customer experience at most companies needs improvement.

*Survey results from PwC future of CX

Invite Customers to Improve the Retail Experience

To gather the customer intelligence necessary to make real-time product and marketing decisions and remain competitive, Boston Pizza launched BP Test Kitchen, a Vision Critical Sparq digital insight community of over 13,000 members.

The Vision Critical Difference for Retail

With our unique, relationship-based approach, Vision Critical’s Sparq platform enables retail brands to:

Access hard-to-engage customers

Directly interact with thousands of customers in a secure online community, on demand, at scale, and in full compliance with regulatory requirements like GDPR and CCPA.

Collect continuous customer insights

Combine deep customer insight and broad customer feedback to make data-driven decisions in hours rather than days or weeks.

Provide context for existing discrete/siloed data

Connect feedback to existing systems of record and identify actionable ways to increase CSAT scores like NPS.

Align decision making around the customer

Create an open, centralized, and secure space so historical customer insights are available to decision-makers when they need them.

Customer Insights from Sparq Help You:

Improve Satisfaction

Diagnose sources of dissatisfaction and align action with better understood customer segments.

Insights helped Chico’s improve discussions, add context, build loyalty, and drive smarter decisions.

Accelerate Innovation

Co-create and test products and concepts with highly engaged, understood customers.

Canadian Tire has tested over 5,000 products in one year with their digital insight community.

Effective Marketing

Validate campaigns with customers before going to market.

After implementing feedback from their insights community, Nandos increased their awareness levels by 300% compared to the previous year.

Increase Revenue

Align relevant services and offers to better-understood customer segments.

Haggar’s new pant line is expected to double previous best seller.

Secure & Compliant for Retail

Our many customers within the retail industry rely on Vision Critical because of our dedication to their data security and privacy needs and the controls we have in place to support them including:

GDPR-compliance

GDPR Ready

CCPA-compliance

CCPA Ready

SOC2-compliance

SOC2 Compliant

Security Data Sheet

Recommended Resources

Engage Directly with Your Customers to Improve Loyalty & Experience

Impact your retail organization by using Sparq to collect meaningful customer insights and guidance that can’t be obtained anywhere else.

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