To stay agile and keep ahead of the competition, many top tech companies look to big data for answers on how to adapt. But for everything that can be learned about customers from big data, it won’t tell you why customers buy your product—or why they’ve stopped. Vision Critical’s solution for the technology industry connects you directly with customers for ongoing, actionable feedback on key decisions, allowing you to innovate at the speed of business.
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Product marketing managers, product planning, CX professionals, and product development professionals all use insight communities to gain a deeper understanding of their customers and gather actionable insight to make better business decisions.
As a digital analyst, Brian Solis spends a lot of his time thinking about the future of customer experience. So much so that he has written about it: his new book X:The Experience of Business Meets Design explores… Read more…