Enterprise-grade customer intelligence for CPG companies

Win the battle for shelf space by leveraging ongoing insight and feedback from consumers.

With the Vision Critical platform, CPG companies create insight communities of shoppers to  get real-time shopper insight they can use to build better products, elevate their brand and boost value for retail partners.

Learn more about the challenges facing CPG companies:

Winning the battle for shelf space with shopper insight

Uncovering breakthrough products

Establishing a successful direct-to-consumer presence

“We’ve gone  from being a manufacturing-led company to a consumer-centric company…‘Mums’ drive what we produce, what we market and what decisions we make.”

—Alla Nock,
Market Research and Analytics Manager, Kimberly-Clark Australia


“Our insight community is integral to us delivering new programs and projects, and growing the business. The speed of insight is one of the best things about using Vision Critical.”

—Shannon Chenoweth
Market Research Manager, DEWALT


How CPG companies win using their insight communities

Uncover proprietary data on consumer attitudes, preferences and opinions

Anticipate trends relevant to retail partners

Accelerate the product innovation cycle

Co-create and validate product ideas

Optimize pricing and promotions

Save millions of dollars in research costs

Take the next step

Discover how our platform’s powerful features, including the ability to integrate shopper data from any source with web-standard and RESTful APIs, help companies like yours.

Watch the demo