For today’s companies, understanding customers is a key competitive advantage. Truly effective customer experience management is proactive, not reactive—once you’ve registered a problem, the customer relationship has already been damaged. To influence outcomes much earlier in the business cycle, companies need the caliber of actionable insight that only comes from an ongoing engagement with customers.
“The feedback is instantaneous. And we can take that feedback to our executives, or to the decision table, to really inform the directions we are going.”
Marketing Analytics and Research Manager, Boston Pizza
CX leaders generate results with our software
Andrew Reid, Vision Critical Founder and President, Corporate Innovation, explores the value of human relationships and the importance of your customers in a world that worships big data. Watch now…