Today’s market researchers are key figures in enterprise companies. Market researchers bring the voice of the empowered customer into the company, and provide actionable insight to make confident business decisions.

Learn how researchers use insight communities to deliver more ROI.

Dewalt consumer insights generated from Vision Critical's customer intelligence platform

“Our insight community is integral to us delivering new programs and projects, and growing the business. The speed of insight is one of the best things about using Vision Critical.”

—Shannon Chenoweth
Market Research Manager, DEWALT

Market researchers generate results with our software

Market landscape

Connect with customers to build a complete understanding of opportunity areas, best targets and behavior

Innovation, ideation and co-creation

Infuse your innovation process with fresh new ideas from outside your company’s wall

Product building and go-to-market

Prioritize requirements and features. Test concepts, packaging, messaging, pricing and other market facing choices


Track across category and product by monitoring customer experience and shopper behavior

Take the next step

Watch our demo to learn how you can leverage customer insight to elevate your role in the business.

Watch the demo

More Resources

Winning the Research Revolution

In this tactical guide, celebrated researcher and author Ray Poynter examines the drivers of change in market research today and what the future holds for those who adapt.
Download the e-book…