Media companies use Vision Critical’s customer intelligence platform to create insight communities of their viewers and subscribers to gain a deeper understanding of evolving audience attitudes and opinions.
“Before our insight community, we were doing traditional customer research and conducting four large-scale, expensive studies per year. Now we are much more agile, engaging with our readers on an ongoing basis. Feedback helps the business improve products, influence marketing strategy and increase ad revenue.”
Executive Director of Marketing, Allure
“We are able to do significantly more research at a fraction of the cost. We’re able to access more than 15,000 of our viewers every day and turn around research in 24-48 hours, which we do all the time. We love it.”
Corporate Research Strategist
“We can use One Community to ask those very specific questions about a very specific product or category and give advertisers not only quick answers, but in-depth, very meaningful answers. And that is very, very valuable to our work.”
VP, Integrated Marketing, Radio One