Enterprise-grade fan intelligence for the sports industry

Increase ticketing and merchandise revenue and strengthen partnerships with ongoing insight and feedback from fans

With the Vision Critical platform, sports teams and organizations create insight communities of fans to get real-time insight they can use to improve the fan experience, elevate their brand and boost value for sponsors and corporate partners.

“We’ve been able to ask the fans and get an answer within 48 hours, which is fantastic because internal stakeholders make decisions based on insight rather than gut feel.”

—Erica County
Research Analyst, Australian Football League


“Members of the insight community really feel like they have an impact on what goes on with Golf Digest. It’s been a very strong way to engage what I think is a very special set of our readers.”

—Chris Barton,
Former Associate Director of Strategic Marketing, Golf Digest


How sports organizations win using their insight communities

Uncover proprietary data on fan attitudes, preferences and opinions

Anticipate trends relevant to sponsors and corporate partners

Develop new products and services, and maximize merchandising revenue

Engage with a wide variety of fans and uncover total addressable market

Optimize in-stadium pricing, promotions and fan experience

Enable real-time and year-round fan engagement strategy

Take the next step

Discover how our platform’s powerful features, including the ability to integrate fan data from any source with web-standard and RESTful APIs, help companies like yours.

Watch the demo