With the Vision Critical platform, retail companies create insight communities of customers to collect ongoing feedback that complements transactional CRM and loyalty data with the attitudes and opinions of customers.
Learn more about the challenges facing retail companies:
“Having an ongoing and open dialogue with our community members is critical. They trust us and we trust them. The insight we gather is much more powerful than we’d get from ad-hoc surveys because of this ongoing relationship.”
Director of Brand Partnerships and Market Research, Barnes & Noble College
What the solution does for you
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Discover how our platform’s powerful features, including the ability to integrate shopper data from any source with web-standard and RESTful APIs, help companies like yours.