Sparq Spring ‘19 is here Sparq Spring ‘19 is here

Find out what's new

Release notes

Find out what's new

Release notes

100% Customer Led

All features in the Spring ’19 release were inspired by our customers’ need to infuse insights into every part of their organization.

In this Spring '19 product release, you can expect features that make it easier for you to use Sparq. 


Top Benefits


Smooth Workflows

Provide easier utilization of Sparq to accelerate the speed of insights.


Increase Productivity

Make commonly used tasks more efficient through improved functionality.


Enhance Member Experience

Use data to boost response rates and member satisfaction.

At J.Crew, being customer-centric and data-driven in our decision making is non-negotiable. The insight communities are an incredibly powerful enabler for that conversation with customers. Nothing is ever certain in retail, but having a group of our customers to regularly convene and vet new products, to discuss what we’re getting right and wrong, and to understand how attitudes are evolving over time has helped us exponentially in our planning. We’re proud of how pervasive these communities have become internally to inform what’s ahead for J.Crew.” 

—Lauren La Cascia, SVP, Customer Insights & Analytics, J.Crew



“To thrive in today’s ultra-competitive mobile gaming market, we needed the ability to engage our players in continuous conversations in order to better understand their attitudes, motivations, preferences and barriers to enjoyment. We have rich behavioral data, but that data alone doesn't tell us what motivates long term engagement or why players enjoy certain features and find others frustrating. With Vision Critical, we now have the ability to build strong relationships with our VIP players and obtain feedback on everything from early concepts to new game mechanics. This relationship allows our players to have a voice in the development process and improves the overall player experience.  

Lisa Spano, Vice President Insights, Jam City


Learn more about this release

Questions? If you're a customer, you can reach out to your Customer Success Manager directly for more information.

Webinar: Knowing Your Customers in Today's Experience Economy

We sat down with Joseph Pine II, author of The Experience Economy, to unpack why goods and services are no longer enough.

Watch Now

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