Customer experience is the new battlefield in business. A recent study by the research firm Gartner found that a great majority of companies—89 percent—expect to compete mostly on the basis of customer experience by 2016. That’s because companies that provide a seamless customer experience are more likely to increase customer loyalty and become profitable.
The growing importance of customer experience is exactly what we want to talk about at next year’s SXSW Interactive. To get there, we need your help. Community voting accounts for 30 percent of which sessions proposals are picked for the SXSW stage. Please head to the SXSW PanelPicker and vote for the two sessions below. (If this is your first time using the SXSW PanelPicker, you’ll need to quickly register a new account.)
Speaker: Tyler Douglas, chief marketing officer, Vision Critical
Tyler’s session will tackle how to:
- Balance automation with humanity in your approach to marketing
- Gather and use customer insight at scale
- Improve customer experience by learning the “why” behind your data
Vote for this #SXSW session featuring @TylerDouglas on how to put the customer back in customer experience: http://ow.ly/RjHhw #CX (TWEET THIS SESSION)
Speaker: Andrew Reid, founder and president of corporate innovation, Vision Critical
What you’ll learn from Andrew’s session:
How is the customer experience changing with the on-demand economy?
What are companies new and old doing to keep up to date to better understand and target their customers?
What changes should you implement to better reach your customers in today’s on-demand economy?
If you’re passionate about customer experience, we hope you’ll vote for Tyler’s and Andrew’s sessions. SXSW PanelPicker voting ends September 4. See you in Austin for SXSW Interactive 2016!