Research

Top marketing, business and research posts from the Vision Critical blog in 2013

Top marketing, business and research posts from the Vision Critical blog in 2013

And that‰’s a wrap. From marketing tips to thoughts on the evolution of the research practice, the Vision Critical blog had a busy year. Based on page views, here are our most popular marketing, business and research blog posts published in 2013:

1. How social media drives purchasing

In June 2013, we released our white paper, From Social to Sale: 8 questions to ask your customers, which looks at how social media sharing translates into purchases. Our key finding is that social media drives roughly equal amounts of online and in-store sales.

  1. The consolidation of advertising industry

Vision Critical‰’s Aaron Paquette writes about the Omnicom and Publicis megamerger and what it means for the future of marketing. Paquette predicts more consolidation in the future and more reliance on consumer insights to make sense of big data.

  1. Two overrated brand equity evaluation metrics

In a provocative post, our very own Neil Parker makes a compelling case on why brand awareness and customer satisfaction are the wrong metrics to look at when evaluating brand equity. He then challenges business leaders to look at two metrics that better gauge customers‰’ loyalty.

  1. Why you should look beyond your own industry

Which companies really compete with you? Our VP of Product Marketing outlines four reasons why competitive intelligence should consider companies outside your own industry.

  1. The limits of big data

Big data received a lot of buzz in 2013, but in this post, Ray Poynter, Director of Vision Critical University, challenges researchers and marketers to examine both the limitations and benefits of big data. He also offers guidelines on what researchers need to do to ensure that future big data projects are meaningful and relevant.

  1. So you think you can manage a community

What does it take to successfully manage an insight community? Vision Critical‰’s Ellie Hutton outlines six skills that are critical to becoming a successful community manager.

  1. The world is obsessed with mobile

In July, we released a Vision Critical-sponsored white paper written by Gen2, Blurring of online and offline worlds ‰ – The future of mobile in research. In conjunction to that paper, we also listed 11 stats that highlight the pervasiveness of the mobile revolution.

  1. Is your business linked in?

In this post, Vision Critical‰’s VP of social media, Alexandra Samuel, provides five interesting stats about the world‰’s largest professional social network. The usage stats in the blog post highlight why LinkedIn is an important part of your brand‰’s social media strategy today.

  1. How to create awesome r̩sum̩s and cover letters

We tend to get lots of applications when we post new positions on our careers page. In this post, Camila Louzada, our global recruitment manager, shares what it takes to get noticed by Vision Critical. ‰”Do your research‰” tops her rÌ©sumÌ© and cover letter tips.

  1. The anatomy of the perfect job interview

In her follow-up to her blog post about rÌ©sumÌ©s and cover letters, Camila reveals what our human resources department usually looks for when interviewing an applicant. If you‰’re thinking of applying at Vision Critical, then be sure to check out these 10 tips on how to rock your interview.

  1. Your guide to an awesome infographic

From communicating research reports to building brand awareness, infographics have become an invaluable marketing tool for many brands. But not all infographics are useful. In this multi-author post, we answer nine important questions CMOs need to ask about infographics.

  1. Principles of persuasion

From recruiting respondents to motivating purchase decisions, marketers have the arduous task of persuading people in a non-manipulative way. Using Robert B. Gialdini’s Influence as a framework, Donald Ross from our market panels team outlines three persuasion principles that marketers should use in their profession.

  1. Taking the funnel-up approach

To eliminate bias, traditional qualitative research usually begins by exploring people‰’s general understanding of the topic before narrowing down on potential concepts. Bala Rajan, VP of qualitative research at Vision Critical, identifies three issues with this approach when applied to online research. He then proposes alternatives to the funnel-down approach when doing online qual research.

We‰’ll be back in January

We hope you enjoyed our blog posts this year. This is our final blog post for 2013, but please sign up for our blog newsletter so we can send you an update once a week with new posts. Happy holidays!



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