Research

UK public sentiment towards the Games

Before the Olympics arrived, they were attracting mixed views in the UK. Some people were greatly in favour, others were worried about the cost and the disruption. However, data collected by Vision Critical‰’s AskVC project, utilizing the Springboard Omnibus, has shown that opinions seem to be swinging in favour of the Olympics. Now that the Olympics have started, the disruption is less than feared, and GB have started winning medals.

The PDF below contains five waves of data showing the UK‰’s views about how happy they are to have the Olympics in the UK and whether they think the Olympics will bring economic benefits to the UK. Over the next few weeks we will be updating the report to track the changes in sentiment over time.

UK public sentiments towards the gamesHere is the final data ‰ – 7 waves of data have been included



Subscribe to the Vision Critical blog

Get free customer intelligence tips and resources delivered weekly to your inbox.

By completing this form you consent to receive emails from Vision Critical. You can unsubscribe at any time. Learn more in our privacy policy.