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Why you should attend the Customer Intelligence Summit—according to past attendees

Why you should attend the Customer Intelligence Summit—according to past attendees
Registration is now open for the 2017 Customer Intelligence Summit. Don’t miss the opportunity to network with and learn from your industry peers and thought leaders.

Still unsure about attending the 2016 Customer Intelligence Summit? Tired of trying to convince your boss why you should join other customer-centric leaders in Chicago this September?

We’ve already outlined what the Summit has in store for marketing, customer experience, innovation and research pros—but we haven’t shared what past attendees gained from the experience.

Here are four key points past attendees shared about the Summit, including responses we received from a recent study run on Connected Wisdom, Vision Critical’s own customer community.  

  1. Get inspired by your professional peers.

Sam Trimboli - Consumer Insights at Price ChopperWhether you’re the only market researcher in your company, you belong to a small team or are a part of a bigger customer intelligence organization, the Summit expands your horizon. The sessions and networking breaks are designed for you to learn from and connect with professionals who have similar experience.

“I’ve spoken at and attended Vision Critical’s Customer Intelligence Summit a few timesand I always find talking to people in similar roles or industries very eye-opening,” says Sam Trimboli, consumer insights professional at Price Chopper. “Every time I come back from the Summit, I have so many new ideas. It’s great to see that others share my struggles and challenges when it comes to understanding today’s consumers.”

“Every time I come back from the Summit, I have so many new ideas.”

With over 400 customer intelligence pros in the room and almost 20 breakout sessions, you’re bound to find people who have a similar background and business challenges.  

  1. Learn from a variety of workshops.

The Summit has something to offer for everyone, from business executives looking for high-level strategies to research professionals looking for tactical tips on how to manage an insight community.

“The combination of big ideas and practical how-to-do-this-better sessions makes the Summit time well spent,” says Susan Frazier, market researcher at PBS.

In our Connected Wisdom community, Amy Feeman, a research professional at leading insurance firm Westfield Group, says she liked that last year’s Summit provided “a good variety of workshops led by Vision Critical people, learnings from other customers and keynotes.”

Realizing the unique needs of different Summit attendees, we have three distinct tracks for this year’s breakout sessions:

  • Strategy: provides business executives insight into how thought leaders think about customer-centricity
  • Action: provides best practices and useful tactics for users of customer intelligence software
  • Technology: provides a deep dive into Sparq, Vision Critical’s platform

  1. Discover tips from other users of insight communities.

Our CEO Scott Miller has said it before: One of our favorite things about the Summit is hearing how our customers use our software. Year after year, we hear use cases that we haven’t even considered—innovative ways our customers are monetizing their insight community or addressing emerging business challenges.

“We aren’t all using the community the same,” says Shannon Chenoweth, market research manager at DEWALT and a speaker at this year’s Summit in Chicago, “so it was good to hear the different ways companies are working with Vision Critical and more specifically their communities.” She adds that attending the Summit in 2015, where DEWALT also took home the Visionary Award, has helped her team set loftier goals for its insight community for the next year.

  1. Get internal buy-in for your insight community.

If you’re currently considering a customer intelligence software, you’ll get strategies on how to engage your stakeholders in the buying process as well as practical tips on launching the Vision Critical platform.

“Bringing my colleague [to the 2015 Summit] was an enormous leap forward in institutional buy-in,” Catherine Makk, VP of global insights at HarperCollins Publishers, revealed at a recent Vision Critical meetup in New York. “The opportunity for my colleague to talk with other customers at the Summit got her excited and let her get into the weeds of how Vision Critical works. She was able to advocate on my behalf across the organization.”

“Bringing my colleague was an enormous leap forward in institutional buy-in.”

Take your career to the next level

As you can see, the Summit is a great opportunity to hear from industry thought leaders and customer intelligence practitioners. It will help you do your job better, engage your customers more effectively and increase your influence in your company.

Join us September 20 to 21 in Chicago to learn, mingle and party with innovative business leaders from the most customer-centric brands. Register today.  

2017 Customer Intelligence Summit



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