A Strategic Interactive Research Company

Our Approach
Vision Critical’s strategic research approach brings together the best people, ideas and practices for the digital age—blending interactive technology, strategic research, and panel expertise. Watch this video to see how we bring clients the insight they need to get inspired, be more innovative and make bankable decisions.

Industry Insights

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Branded Panels: How Candidness Attracts A New and Invaluable Insight

March 9th, 2010
In today’s social media-driven market—in which transparency is among the most potent loyalty drivers of all—a new and powerful research tool has emerged. The online ...

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The Evolution of Research: Blurring lines between Quant and Qual

February 25th, 2010
Are the terms Qualitative and Quantitative obsolete or going through an evolutionary transformation. I would argue the latter. Let’s look at the two ...

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The Rise of Cloud Computing

February 23rd, 2010
If you are a regular reader of tech blogs, chances are you've noticed the term "cloud computing" being thrown around with increasing frequency. So, what ...

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Stop, Collaborate and LISTEN: Market Research with Ears Wide Open

February 17th, 2010
So I am a trained marketer and a Qualified Practicing Market research professional (QPMR) working in Australia for an international strategic interactive research agency, Vision ...

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Radio’s Changing Conversation with the Audience—Is It On Topic?

February 11th, 2010
All consumer research is essentially a conversation. And so it is with radio research. Whether you speak to listeners on the phone, hire a ...

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How Technology and Life Intertwine: An International Study

February 8th, 2010
As technological advances create a growing enticement to consumers, the level of integration that people subscribe to with gadgets and inventions becomes increasingly interesting – ...

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Key Components to Building a Successful Online Panel

February 2nd, 2010
Jennifer Reid discusses the key factors required to build truly successful online panels that align to the unique research needs of clients.

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Media Whitespace: 2010 and the New Normal

January 28th, 2010
So here we are, at the precipice, staring into the unknown, with our best days seemingly behind us and the chance of a grand collapse ...

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The Surprising Success of Netbooks and the Rise of the Tablet

January 25th, 2010
One of the more surprising tech trends of 2009 was the success of the netbook. If you are unfamiliar with netbooks, think of a laptop ...

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Neither Agree Nor Disagree: Why Fish Don’t Belong In Apple Sauce

January 19th, 2010
It drives me bonkers when researchers, trying to understand people’s attitudes, use a scale that allows people to say they “neither agree nor disagree”. This ...

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The Market Research Piece In The Innovation Puzzle

January 14th, 2010
I recently read an article citing academic research from Europe that suggests marketing research isn’t fulfilling its potential to fuel innovation. The argument, based on ...

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Making Research Mobile Part 3: Mobile vs. Online Results

January 12th, 2010
An exciting discovery from Vision Critical's recent mobile research study shows that the data collected from mobile surveys is comparable to the results collected from ...

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I’ve Been Framed! Sampling and The Margins of Errors

January 7th, 2010
You’ve probably seen polls that are based on a “random sample of the Canadian population”. Or, to be more accurate, you’ve probably seen polls ...

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Research in 2010 and the Decade Beyond: A Vision of the Future

December 21st, 2009
The market research world will undergo tremendous transformations over the next decade. There will be industry-altering births, deaths, explosions and implosions. Here are ...

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Getting Started With Virtual Shopping – Part 3

December 17th, 2009
In Part 3 of the series, Su Ning Strube discusses some of the challenges that companies often face when considering virtual shopping for their research ...

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Product Demos

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