About Us

A Leader in Customer Intelligence

At Vision Critical we provide a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need.

Founded in 2000 by President and Chief Product Officer Andrew Reid, and with strong leadership from former CEO and Executive Chairman Dr. Angus Reid, one of Canada’s most recognized entrepreneurs and a leader in public opinion and market research, Vision Critical has revolutionized the market research industry during an era in which companies are increasingly looking to their customers for feedback and insight to drive business outcomes.

At Vision Critical, we engage with consumers 2.5 million times per month across 26 languages. Most of these interactions occur inside our customers’ Insight Communities — communities of customers we build and support. Sparq™, the cloud-based customer intelligence platform that powers Vision Critical Insight Communities, delivers an easy-to-use user interface with feature rich modules for survey authoring, community management, discussion forums and reporting.

With decades of customer insight experience and unparalleled software technology, Vision Critical replaces static data and cumbersome reports with the real-time actionable customer intelligence companies need to build better products, deliver better services and achieve better business outcomes. Hundreds of high performance organizations including Banana Republic, Time Inc. and Discovery Communications turn to Vision Critical to make informed and significant business decisions.

Andrew Angus Reid

Our History

  • 2000
  • 2002
  • 2004
  • 2006
  • 2007
  • 2009
  • 2011
  • 2012
  • 2013