About Us

Visionary Technology, Critical Thinking

At Vision Critical we build insight communities that facilitate two-way communications with customers, employees and citizens in contexts ranging from market research to civic engagement. We help our clients ask better questions, listen more intently and learn what the people they care about think and feel. More than 650 organizations around the globe have come to rely on their customer communities developed and supported through our cloud based software and global services. We are at the forefront of enabling better decision making and customer centricity as we work with our customers to make conversations richer, more insightful and further connected with wider social data.

We believe that in order to help businesses and organizations to truly be customer centric is to enable a two-way dialogue. Whether through dynamic surveys, guided peer-to-peer discussions, co-creation or just simply listening, businesses have the power to make more informed choices on the things that matter most. We combine the art of design, robust engineering and sector specialists to make dialogue with customers meaningful, efficient and comprehensible.

At Vision Critical, we engage with consumers 2.5 million times per month across 26 languages. Most of these engagements involve the millions of consumers and citizens who are members of our clients’ insight communities that we build and support. Sparq™, the cloud-based platform which powers Vision Critical Insight Communities is responsible for delivering an easy-to-use user interface with fully featured modules for survey authoring, community management, discussion forums and reporting.

To enhance our core insight community product, we provide professional support services to help counsel our clients, either directly or through our partner channels. Our experts play a dual role. First, they guide and often execute client assignments using our software. Second, they play an integral role in the development of our platforms and applications.

Vision Critical continues to invest heavily in R&D, new sales capacity and in IT infrastructure. With offices across North America, Europe, Asia and Australia, we offer a truly global perspective in almost every industry niche, from consumer goods, retail and technology to financial services, health, public affairs and media and entertainment.

Our History

  • 2000
  • 2002
  • 2004
  • 2006
  • 2007
  • 2009
  • 2011
  • 2012
  • 2013