Although sometimes tricky, working with children and teenagers can provide a lot of value to your research. But if you want to meet your legal and ethical responsibilities, preparation is key when working with this group.
Whether doing an ad hoc survey or running an insight community, getting permission from their parents should be your first step. Once you’ve done that, consider the following best practices when engaging this group:
Design your survey for your audience
Most researchers know... Read More
Christine Day’s departure: 3 lessons from Lululemon about customer engagement
To many people’s surprise, Lululemon’s stellar Q1 revenue was overshadowed by another big announcement during the company’s earnings call this week: the departure of its longtime CEO Christine Day. The retailer announced that after five and a half years, Day is leaving the Vancouver based retailer.
It didn’t matter that Lululemon beat... Read More
3 questions to ask when evaluating a voice of market solution
Have you ever hired a new university grad? The process can be long and rigorous, usually involving evaluating the person carefully to determine if he or she is the right fit. When talking to a new grad, you’re usually looking for potential. You want to know if the person has what it takes to get the job done.
Evaluating a voice of market... Read More
Foosball, jeans and passion: What it’s like to work at Vision Critical
Is Vision Critical right for you? And are you right for Vision Critical?
With our rapid growth and recognition as a top employer for young people, Vision Critical is in hot demand as a place to work and we are constantly looking for top talent to join our team in many different areas. IT, Software Development, Research, Sales and Marketing... Read More
Online quantitative research with children and teens: 3 tips on getting parental consent
Children and teenaged consumers are a valuable group to reach in your research, but you need to tread carefully when thinking about how to engage them. A good starting point for dealing with the legal, ethical and methodological quandaries of doing research with this group is to put yourself in the parents' shoes: above all, they’re concerned... Read More
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