ASK THE RIGHT PEOPLE, THE RIGHT QUESTIONS, AT THE RIGHT TIME

True customer intelligence requires more than just an understanding of what people buy. You need to understand why. You need to understand how your customers think and feel about your brand, ideas, products and services.

Our customer intelligence platform gives you the tools you need to ask the right people the right questions at the right time—and the horsepower to crunch the numbers, process the data and deliver deep, actionable insight that drives better business decisions.

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INSIGHT COMMUNITIES

Customer Intelligence Powered by our Platform

Engage in meaningful conversations with your company stakeholders or a broader audience of your choosing. Share ideas and get the answers you need to lead the market and excel in your role. Insight Communities deliver actionable insight that helps you make better business decisions.

Your own Insight Communities provide the scale, flexibility and long-term analysis simply not possible with traditional customer research. Our member feedback capabilities let you engage in ongoing conversations with your customers so you can gain a deeper understanding of their needs and wants, their motivations and fears.

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Member Feedback

People are bombarded with requests to fill out surveys—and the problem is only getting worse. We see things differently. It’s not about a one-way questionnaire directed “at” your customers. We believe people want to have a meaningful conversation with brands rather than an interrogation.

Our member feedback capabilities enable you build an ongoing conversation—not a “one and done” survey. Talk with your customers. Get insight. Close the loop. Repeat. It’s that simple.

The way you communicate with your members is a reflection of your brand.

Visually arresting, engaging, and designed with deep mobile capabilities, our Member Feedback application works on any device and in multiple languages. It’s easy for your community to participate where and when they want. Run multiple communities at the same time so you can get feedback from your customers, employees and the broader market.

Learn about building Company Stakeholder and Market-based Communities

Learn More

DRIVE ENGAGEMENT WITH DISCUSSIONS

Learn what your customers think and why by engaging them in fun, thoughtful and visually appealing discussions that are easy to design and moderate.

Built for mobile and inspired by the socially interactive nature of the Internet, the rich graphical user interface of our forums presents a familiar experience common to online communities.

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CONNECT WITH YOUR COMMUNITY THROUGH MEMBER PORTALS

Keep community members engaged through your uniquely branded Member Portal.

Provide access to Member Feedback and Discussions and launch regular activities, including weekly Quick Polls, that ask a few simple questions and show instant results. Regularly share member insight back to the community—and whenever possible show actions resulting from their feedback.

When you demonstrate to your community that their voices are being heard and that they have real influence over new product development and company performance, your members will feel more connected to your brand.

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REAL-TIME REPORTING AND ANALYTICS DELIVER INSIGHT THAT INSPIRES ACTION

Our real-time reporting and analytics tools help you inspire, empower and activate stakeholders with the insight they need to make better decisions faster. From seamless data integration to one-click data export, analysis tools and more, our platform delivers sharable insight and ideas that resonate with colleagues and business leaders across your company.

CO-CREATION POWERED BY IDEAHUB

Your Customers Have Great Ideas. Give Them A Voice

IdeaHub reduces the time, effort and expense of generating new ideas for your business within a secure, online community. Quickly and efficiently generate, evaluate, and source next generation product and service ideas. Our co-creation application is flexible, easy to implement and quick to launch.

Watch Ideahub in Action
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DEMOCRATIZE CREATIVITY. ACCELERATE INNOVATION. REDUCE RISK.

Engage a wide array of customers, employees and suppliers in the ideation process. Identify, scope and review new concepts in real time while mitigating the cost and risk of product innovation by ensuring that only the best ideas move forward.

1. GENERATE

Identify and empower the most innovative members of your Insight Communities

2. EVALUATE

Have your community evaluate and identify ideas worthy of moving forward

3. REFINE

Present front runner in an online forum and invite feedback from the community

4. SELECT

Share the finalist with your Insight Community before making an investment decision

CONCEPT TESTING POWERED BY IDEASCREEN

Increase your Odds of Hitting a Winner

IdeaScreen is a web based application that screens early-stage ideas. Enable your target audience to assess the appeal and value of new concepts quickly and easily. Whether you have 5 concepts or 500, test them rapidly to eliminate the poor ideas so you can focus resources on the winners. Bring your customers onto your team to innovate with confidence.

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ENGAGE YOUR COMMUNITY

When community members are engaged, your results will be better. Improve the frequency and quality of member feedback with a user-friendly format and appealing visual questions.

TEST EFFECTIVELY

Set up a benchmark to compare your ideas against one another. Use a combination of custom questions and measures for in-depth profiling and analysis.

LOWER EXPENSES.
ELEVATE GREAT IDEAS. GO DEEPER.

Test, refine and re-test your ideas in less time and for less money than traditional methods. Analyze results quickly with pre-configured reports. Discover and prioritize the most important issues with detailed data to dramatically shorten your development cycle.

MEMBER COMMUNITIES

Our platform has two highly effective ways to build the membership in your communities. There are almost limitless permutations, arrangements and combinations you can create to get the insight you need.

COMPANY STAKEHOLDERS

Vision Critical makes it easy for you to build an audience of your customers, partners, suppliers and employees. Virtually anyone in your brand’s ecosystem can be a source of insight for your company. Build an engaged community of people familiar with your brand, company, product category or service offering.

Customers

Customers are the fuel that drives your success. Add them to your management team and make better decisions.

Partners & Suppliers

Partners & Suppliers are critical to delivering your value proposition. Forge a connection and bring them into the inner circle.

Employees

Employees are the face of your company to the world. Give them a voice and build a better team.

MARKET

Obtain a broader market perspective with Vision Critical’s Voice of Market audience solution. Reach an audience outside your company’s immediate network to get a different point of view or validate an existing one. Populate your community with an audience outside your brand and hone in on the right segments to build the community you need. Perhaps you want to understand specific market segments or a different target customer base? We will connect you with the market you need.

GLOBAL MARKET SAMPLE

We maintain several managed general population market sample sources.
Access a community of B2B professionals (Aeroplan) as well as communities drawn from the US, Canada and the UK.

OMNIBUS

We provide access to Omnibus data in the US, Canada and the UK when
you want to test a new idea or answer a few questions quickly.

SEE IT IN ACTION

SEE HOW IT CAN WORK FOR YOU