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Insight Communities

Vision Critical Insight Communities are for CMOs, Customer Insight Managers, Market Researchers, product delivery teams, and anyone who wants to gain deep insight from their customers and prospects.

Our software and expertise make it easy to build and nourish your online communities. Get to the heart of how your customers think and feel. Engage in meaningful dialogue that is instantaneous and transparent. Make intelligent business decisions based on timely and accurate customer feedback.

Insight Solution Suite

VC Insight Communities

VC Insight Communities

It’s like having thousands of customers in your boardroom. Manage and develop communities, deploy surveys, host discussion forums and run sophisticated reports.

Voice of Customer

Insight communities can include your customers and prospects, people in your BI, SMM, CRM and CI systems. Customers are talking about your company: Speaking to you, and about you to others. Are you listening to the voice of your customer?

Voice of Market

Insight communities can go beyond your customers, to allow you to listen to the voice of the market. Learn about your “non-customers”, those using a competitor’s product, or people making decisions about entering your market.

"With the Influencer Panel we are able to do significantly more research at a fraction of the cost. We’re able to access more than 15,000 of our viewers every day and turn around research in 24-48 hours, which we do all the time. We love it."
Colby Flint – Corporate Research, Discovery Communications

Insight Applications

VC Surveys

VC Surveys

Engaging survey experiences for you and your participants.
VC Discussions

VC Discussions

Meaningful feedback at a fraction of the cost of focus groups.

VC Customer Experience Management

Deliver exceptional customer experiences and satisfaction.
VC Brand Equity Relationship Assessment

Brand Equity Relationship Assessment (BERA)

The world’s largest ongoing global brand survey.
IdeaScreen

IdeaScreen

Test ideas early in development at a fraction of the cost of conventional approaches.
add+impact

add+impact

Make sure your advertising sets the benchmark.
DiscoverText

DiscoverText

Vision Critical acquires DiscoverText to bring text analytics to Insight Communities.