A mission to drive customer centricity
The road to customer recruitment
- The Browser: customers that frequently browse its website
- The Engager: customers that engage with emails
- The Purchaser: customers that frequently make a purchase
Event review to improve customer experience
Innovating products to drive sales
- Sharebacks: After every piece of research, Gymshark shares the data with its members, not only to keep them engaged, but also to inform them on the impact their feedback has had on the business.
- Sneak peeks: From teasers of upcoming products or new athlete partnerships to lifestyle guidance; exclusive content keeps members engaged.
- Surprise and delight: Gymshark keeps its members excited with monthly prize-winners and VIP invites to upcoming events.