The concept is simple:

Sparq, our customer intelligence software, helps you engage the right customers at the right time to generate the collective wisdom you need to grow. Solve your biggest business challenges with the help of ongoing, secure customer insight through a branded insight community.

Hear from our customers

“Vision Critical’s customer intelligence platform offers a safe, private online environment for patients so they can speak freely about sensitive subjects.”

—Anne Martino
VP of Consumer Insights and Innovation, and Digital Marketing


Hear from our customers

“Having an ongoing and open dialogue with our community members is critical. They trust us and we trust them. The insight we gather is much more powerful than we’d get from ad-hoc surveys because of this ongoing relationship.”

—Marie Policastro
Director of Brand Partnerships and Market Research


Hear from our customers

“The insight community helps Westfield be who we say we are—we share knowledge and we build trust, not only with customers and agents, but with our own employees as well.”

—Amy Feeman
Research Professional, Westfield Insurance


Hear from our customers

“An insight community connects the company with fans as people, rather than just seeing them as numbers or television ratings. We’re really able to engage with them and show them that we’re listening to what they have to say.”

—Dan Hom
Manager, International Research ESPN Research & Analytics


Hear from our customers

“As the pace of decision-making at Adobe has accelerated, our insight community has enabled us to provide fast, reliable insight and recommendations to help our leaders make better decisions.”

—Lori Iventosch-James
Group Research Manager, Marketing Insights, and Operations


Hear from our customers

“Our insight community is integral to us delivering new programs and projects, and growing the business. The speed of insight is one of the best things about using Vision Critical.”

—Shannon Chenoweth
Market Research Manager


See how our software can work for you

Our customer intelligence software adapts to fit your needs, whether you are a marketer working on customer engagement and feedback, a technology company building a new application or a retail enterprise launching an advertising campaign.

Explore by role

customer intelligence for marketing


Build better campaigns with the insight only engaged customers can provide


Market Researchers

Generate rapid customer feedback and provide actionable insight to the business

Product Developers & Innovators

Product Developers & Innovators

Infuse meaningful customer feedback into the product innovation process


Customer Experience

Improve your customer experience through continuous customer and user feedback


Business Leaders

Engage the right customers and get answers to the right questions

Human Resources

Gather employee feedback to drive change in your business


Sales & Operations

Gather customer feedback on your sales and operations team to boost acquisition

Explore by Industry


Media & Entertainment


Financial Services


Hear Their Stories

Go deeper with a demo

Learn how your business can benefit from customer intelligence software.

Watch the demo