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Who Is Vision Critical?

Vision Critical is a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data. Using proprietary technology and processes, Vision Critical is able to deeply engage any audience to increase voluntary customer data capture and apply that data to improve customer experience. With its unique, relationship-based approach, Vision Critical’s Sparq platform enables companies to interact directly with consented audiences of customers. Unlike traditional voice-of-customer methods, Vision Critical unlocks the real-time feedback that companies need to build better products, deliver better services and achieve better business outcomes hand in hand with their own highly engaged, deeply understood customers.

Hundreds of high-performing organizations across multiple industries benefit from Vision Critical’s technology and guidance, including BuzzFeed, LinkedIn, GoDaddy, VMware, and more.

“I am confident that Vision Critical, with its long-standing track record in delivering proactive customer insights, has an exciting future ahead and I look forward to working closely with our talented team to drive innovation for our customers.”

-Ross Wainwright, CEO Vision Critical,

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