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Imagine an insight community made up of thousands of highly engaged, opted-in customers and prospects. Sparq is the repeatable customer engagement platform that uncovers agile, actionable, first party data from the right people at the right time—at scale.
Engage deeply profiled customers who have given their consent to participate in ongoing activities in full compliance with regulatory requirements.
increase in order value
decrease in customer churn
improvement on marketing campaign metrics
products to market
Engage hard to reach, well-profiled customers at scale
Uncover customer validated, data-backed insight in real time
Complement and enhance transactional and behavioral data
Deliver a personalized, on-brand insight gathering experience
Shorten feedback loops and accelerate the product innovation cycle by collecting iterative ongoing feedback in hours or days, not weeks and months.
Incorporate agile insight into every step of your development process to inform product strategy, prioritize feature development and user experience decisions.
Streamline your workflow and prioritize customer validated feature requests
Dig into telemetry data to continuously iterate and
improve product development
Proactively identify customer requests by exploring indicators from other data sources
Identify shifting customer priorities and improve campaign targeting by learning the motivation behind the buying behaviors of your target customers.
Understand who your customers are and dispel institutionalized assumptions about buying segments with customer data
Identify new placement, product, pricing and promotional opportunities that drive topline growth
Improve customer recapture rates and pull lost customers back into the marketing funnel
Improve customer satisfaction and reduce churn by zeroing in on key moments of truth from your customers’ perspective. Focus your energy and resources on the most critical touch points of the customer journey where experiences are crystallized and decisions are being made.
Improve key measures of customer satisfaction, like NPS and CSAT
Create memorable, positive customer experiences at critical touchpoints
Leverage data in loyalty programs and CRM systems to align the business around a unified customer profile
Uncover attitudes and opinions that are barriers to loyalty and retention
Vision Critical’s customer insights platform allows you to engage with well-profiled, carefully segmented customers in full compliance with privacy regulations.
Through the platform you can recruit, validate and verify with your customers that they have knowingly opted-in and consented to share data. The data they do provide is never shared or sold. We do not anonymize customer data and none of our third-party partners have access to that data. We use industry best practices to keep data safe and ensure our process are up-to-date and compliant.