Their goal is to provide well-rounded financial solutions for their customers.
The company launched the PRU for You (PFY) community in July 2016 to allow greater engagement with customers and to give them a voice in developing new products and services. PFY has 4,500 members: 88% are customers and 12% are agents.
Product development has undergone a major overhaul because of the PFY community. Minimal research in the past caused a disconnect between what PACS and their customers wanted. Today, PFY performs deep-dives with members, and, if customers express lack of interest, the company can halt product development and recast efforts elsewhere. The company then tests product concepts before launch, not only to establish what customers want, but—more importantly—what they do not want.