Touchpoint Touchpoint

Engage with your hard-to-reach customers

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Engage with your hard-to-reach customers

Get Started

Connect and Engage on Their Turf

Touchpoint is a cloud-based application that enables brands to create quick and engaging feedback interactions with their customers, including those who may be reluctant to respond to traditional survey methods. With Touchpoint, brands can connect with these individuals to easily collect feedback through social and other online sites where they spend their time. For organizations already using the Sparq digital insight community platform, Touchpoint extends its deep functionality to support recruitment and collect actionable customer insights.

The Touchpoint Difference:

Reach existing customers and broader audiences that resist traditional methods of engagement

Unlike many traditional methods of customer engagement, Touchpoint provides brands with a new and powerful way to collect information from Sparq insight community members as well as from broader customer bases and external markets who prefer a gamified experience.

Fill in customer insight gaps with quick hits of feedback

Use feedback collected via Touchpoint to augment existing customer data and insights. Data collected through Touchpoint can be exported to inform and enhance existing customer insights such as those developed through Sparq insight communities.

Tap into segments who typically resist traditional feedback modes

For individuals who are unlikely to respond to traditional engagement and recruitment methods, Touchpoint provides a fun way to attract new insight community members. By reaching these segments in the online environments they prefer and with mobile-friendly activities, brands can increase recruitment success.

Create and administer activities using existing skills and resources

Designed for lightweight and intuitive administration, Touchpoint makes it easy for users to create fun, compelling activities that leverage existing skills and marketing and design assets, enabling the application to easily fit within the existing technology stack.

Touchpoint Data Sheet

Reaching Mobile-First Consumers

3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the population in 2019.1

On average, people spend 6 hours and 42 minutes online each day.2

Mobile traffic was responsible for 52.2% of internet traffic in 2018, up from 50.3% in 2017.2

1. Emarsys, 2019.
2. ClickZ Internet growth + usage stats 2019

Easy Engagement

Connect with customers on their turf

Extend reach to customers traditionally difficult to connect with, such as millennial males or Gen Zs, by placing activities on social or other online sites where they spend their time.

Make sharing feedback easy with quick, short, and fun activities that individuals reluctant to engage via lengthy surveys will enjoy.

Touchpoint-quickpoll-mobile-image

Feedback Collection

Collect broad feedback to augment deep insights

Learn from customers and broader audiences where and when they feel comfortable sharing by making feedback collection swift and easy.

Use social site activity placement to increase odds of engagement and collect feedback on topics the audience and brand care about.

Touchpoint-hub-quickpoll-results

Insight Community Recruit

Invite and recruit hard-to-reach customer segments

Recruit customers traditionally reluctant to join digital insight communities through typical recruitment methods requiring completion of long surveys.

Easily embed CTAs in activities such as digital insight community recruitment, newsletter sign-up, and email collection for other marketing and lead generation initiatives.

Touchpoint-insight-community-recruit

Intuitive Administration

Designed for easy, lightweight administration, Touchpoint was built with the guiding principle of simplicity.

Activity Builder

Build powerful and compelling activities with ease

Utilize the easy and intuitive activity builder to quickly design creative activities.

Re-use existing marketing and design assets in a new way to create compelling on-brand activities without lengthy design and approval cycles.

Touchpoint-builder

Activity Analysis

Powerful built-in analysis capabilities provide instant insight

Make informed business decisions based on intuitive activity response breakdown and results over time.

Analyze results in a real-time dashboard to including total views, completions, partial completes, completed CTAs, and emails collected.

Touchpoint-analysis

Engage Hard-to-Reach Customers with Touchpoint

Contact us today to learn how you can augment your existing engagement and recruitment methods to reach customers and broader market segments resistant to traditional tactics.

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