WE ARE VISION CRITICAL

People matter. People have wisdom that is worth listening to, learning from and acting on. That is what drives us. Continuous customer intelligence to power companies with the collective wisdom of the people that matter to them: the people who work for them, buy from them and engage with them. Where others see surveys, faceless respondents, forums and posts, we see people. Communities of people. People with something to contribute. People who want to help you be better.

Our Leadership

Andrew Reid
 

Andrew Reid

Founder, President and Chief Product Officer

Ed Morawski
 

Ed Morawski

President, Research & Consulting

Derek Smyth
 

Derek Smyth

Chief Operating Officer

Donna de Winter
 

Donna de Winter

Chief Financial Officer

Kobi Ofir
 

Kobi Ofir

Chief Technology Officer

Denise Jasienczyk
 

Denise Jasienczyk

Executive Vice President, Customer Success

Mark Bergen
 

Mark Bergen

Executive Vice President, Sales

Tyler Douglas
 

Tyler Douglas

Chief Marketing Officer

Sue DiPoce
 

Sue DiPoce

Senior Vice President, Human Resources

Kevin Kimsa
 

Kevin Kimsa

Chairman of the Board

Michel E. Belec
 

Michel E. Belec

Senior Vice President, Legal Services, Telus

Eileen Campbell
 

Eileen Campbell

Chief Marketing Officer, IMAX Corporation

Simon Chong
 

Simon Chong

Co-founder and Managing Partner, Georgian Partners

Jim Fletcher
 

Jim Fletcher

Independent Director

J. Ian Giffen
 

J. Ian Giffen

Independent Director

Donald Lenz
 

Donald Lenz

Director of Newport Private Wealth Inc.

Andrew Reid
 

Andrew Reid

Founder, President and Chief Product Officer

A History of Excellence

Founded in 2000 by President and Chief Product Officer Andrew Reid, and with strong leadership from former CEO and Executive Chairman Dr. Angus Reid, one of Canada’s most recognized entrepreneurs, Vision Critical has revolutionized the customer research industry during an era in which companies are increasingly looking to their customers for feedback and insight to drive business outcomes.

Who is Vision Critical?

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic and Yahoo. Follow us on Twitter @visioncritical.