WE ARE VISION CRITICAL

People matter. People have wisdom that is worth listening to, learning from and acting on. That is what drives us. Continuous customer intelligence to power companies with the collective wisdom of the people that matter to them: the people who work for them, buy from them and engage with them. Where others see surveys, faceless respondents, forums and posts, we see people. Communities of people. People with something to contribute. People who want to help you be better.

Our Leadership

Andrew Reid

Andrew Reid

Founder and President, Corporate Innovation

Ed Morawski

Ed Morawski

President, Research & Consulting

Derek Smyth

Derek Smyth

Chief Operating Officer

Donna de Winter

Donna de Winter

Chief Financial Officer

Kobi Ofir

Kobi Ofir

Chief Technology Officer

Denise Jasienczyk

Denise Jasienczyk

Executive Vice President, Customer Success

Tyler Douglas

Tyler Douglas

Chief Marketing Officer

Sue DiPoce

Sue DiPoce

Executive Vice President, Human Resources

Victoria Coombs

Victoria Coombs

Chief Legal Officer

J. Ian Giffen

J. Ian Giffen

Chairman of the Board

Geoffrey S. Belsher

Geoffrey S. Belsher

Corporate Director

Michel E. Belec

Michel E. Belec

Senior Vice President, Legal Services, Telus

Simon Chong

Simon Chong

Co-founder and Managing Partner, Georgian Partners

Philip C. Deck

Philip C. Deck

CEO of Extuple

Donald Lenz

Donald Lenz

Director of Newport Private Wealth Inc.

Sid Paquette

Sid Paquette

Managing Director, OMERS Ventures

Dr. Angus Reid

Dr. Angus Reid

Chairman, Angus Reid Institute

A History of Excellence

Founded in 2000 by President and Chief Product Officer Andrew Reid, and with strong leadership from former CEO and Executive Chairman Dr. Angus Reid, one of Canada’s most recognized entrepreneurs, Vision Critical has revolutionized the customer research industry during an era in which companies are increasingly looking to their customers for feedback and insight to drive business outcomes.

Who is Vision Critical?

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic and Yahoo. Follow us on Twitter @visioncritical.