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Business Strategy | By Matt Kleinschmit

Generation Z Characteristics: 5 Infographics on the Gen Z Lifestyle

Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income.

Customer Centricity

[Infographic] Unlike Millennials: 5 Ways Gen Z Differs from Gen Y

Business Strategy

Generation Z Statistics: New Report on the Values, Attitudes, and Behaviors of the Post-Millennials


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Why You Need to Embrace New Customer-Centric Strategies

How companies can embrace new customer-centric strategies, data sources and tools to succeed in the era of the empowered customer.

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Insight-driven decision making

How top brands uncover market opportunities using ongoing customer feedback

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How Best-In-Class Insight Programs Support Customer Centricity

12 Tips for Progressive Insight Professionals

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