Business Strategy

Creating an emotional connection with the modern sports fan

Here are three ways sports teams can “sell fun” to fans in the digital age. … Continued

Business Strategy

Why many high-performing sports teams are losing money at the gate

Team performance no longer drives gate revenue. Here are four reasons why many high performing teams aren’t seeing the financial gains they once enjoyed. … Continued

Marketing

Why social media analytics can’t help improve your marketing strategy [infographics]

Can social media analytics help marketers come up with better strategies? That’s one of the key questions answered in a Vision Critical report. … Continued

Business Strategy

3 ways to win over Millennials

To survive in the next decades, the car industry needs to figure out how to talk to Millennials—and it needs to do so fast. Here are 3 ways it can do that. … Continued

Business Strategy

Applying a human-to-human approach in product planning and innovation

The human-to-human (H2H) approach especially applies to R&D and innovation, where customer empathy could help companies produce more relevant products. … Continued

Announcements

How to show customer love in a way that benefits your business

Find out three ways you can love your customers. … Continued

Customer Intelligence

Three reasons your big data project is failing

A mere 35 percent of companies with big data projects describe their initiatives as either “successful” or “very successful.” … Continued

Business Strategy

How to flourish in media: three takeaways from the 2015 Media Insights & Engagement Conference

Only in its second year, the Media Insights & Engagement Conference (MIEC) is quickly earning a reputation as a must-attend event for media and customer intelligence professionals. … Continued

Business Strategy

3 tips on delivering a seamless customer journey

Delivering a seamless customer experience is now a must for companies, and marketers are prioritizing omnichannel retailing and the customer journey as a result. … Continued

Business Strategy

How customer love humanizes big data

Becoming customer-centric takes commitment and effort. The first step is to redefine your relationship with customers and recognize they are people, not data points. … Continued

Customer Intelligence

Are you a social media enthusiast, dabbler or lurker? [video]

Learn the three types of social media users and why their differences matter to companies that use social media analytics for customer intelligence. … Continued

Marketing

How dads, customer love and happiness won Super Bowl XLIX

Gone are the days of scantily clad women and slapstick humor: many Super Bowl XLIX ads told emotionally-charged stories that put the spotlight on customers. … Continued