Customer Intelligence

Meet Martin Lindstrom, the branding expert challenging big data

Martin Lindstrom, a global branding expert who has helped companies like Reebok, Nestle, Lego and McDonald’s, argues that Big Data has largely been a bust. … Continued

Business Strategy

The annual employee engagement survey is dead. Here’s a better approach.

It’s time for companies to rethink their approach to the annual employee engagement survey. Here’s how HR and other business leaders can do that. … Continued

Customer Intelligence

5 myths about bias in market research

Here are some key myths about biases that you need to be aware of in market research and insight. … Continued

Business Strategy

Why retail giants like Under Armour, Disney and Amazon are merging e-commerce and in-store

At the National Retail Federation’s 2016 convention and expo, retailers shared their evolving thinking when it comes to e-commerce. … Continued

Business Strategy

3 tips for customer-centric retailing

How can brands start their journey towards customer-centric retailing? These three steps should be a good start. … Continued

Business Strategy

3 compelling reasons why media titans should be scared of Netflix

Here’s a look at three factors driving the success of Netflix and why they matter to the media business. … Continued