Customer Intelligence

10 smart market researchers you should follow

These 10 market research pros exemplify what it means to be a smart researcher. … Continued

Customer Intelligence

In the evolving media landscape, audience intelligence needs a human touch

To engage the empowered media consumer, companies need to stop treating audience engagement as a one-time project and start prioritizing human relationships. … Continued

Marketing

What do marketers really know about Yuccies? Absolutely nothing.

The hipster is dead, and a new kind of customer is apparently to blame. … Continued

Marketing

3 facts marketers need to know about millennial dads

As more millennial men become dads, marketers will need to re-evaluate their assumptions about this cohort. … Continued

Customer Intelligence

What EA’s turnaround teaches marketers about big data

Gaming studio Electronic Arts is, finally, no longer America’s most hated company. … Continued

Business Strategy

4 ways to run a tech partner program that builds loyalty, reduces churn and boosts revenue

With so much revenue riding on partnerships, tech vendors need to improve their relationship with resellers quickly. Here are four ways they can do that. … Continued

Business Strategy

How the telecom war is destroying the industry’s reputation, and what companies can do to change it

The telecom industry has been slow to embrace the age of the empowered customer, making it ready for disruption. Here’s what companies need to do to win. … Continued

Marketing

What the 4 eras of marketing reveal about the future of brand-customer relationships

Today, companies need to be customer-obsessed in order to survive. Brands that don’t focus on the customer are at risk of becoming obsolete fast. … Continued

Marketing

3 new marketing rules when engaging with Generation Z

Generation Z, that cohort born after 1995, is already making a dent in many industries. … Continued

Business Strategy

3 issues with Goldman’s plans to compete with online lending startups

Despite Goldman Sachs’ scale, its new venture in online lending could fail spectacularly. Here are three challenges the company needs to address. … Continued

Customer Intelligence

Gen Z is poised to become the most entrepreneurial generation ever—even more so than millennials

Studies show Gen Z (those born after 1995, following the millennials) are self-starters who aren’t afraid to take control of their careers. … Continued

Marketing

How to get your sales teams to tell stories your customers actually care about

Vision Critical’s vice president of sales enablement explains why sales people need to stop trying to “sell.” … Continued