Business Strategy

Why big data alone is an inadequate source of customer intelligence

With a compounded annual growth rate of 26 percent from 2013 to 2018, big data is big business. But is the big investment in big data resulting in ROI? … Continued

Business Strategy

Forget B2B: Why tech vendors with channel partners need to focus on B2B2C

Channel partners working with tech vendors are prioritizing customer experience (CX) measures ahead of sales metrics, according to a 2015 study. … Continued

Announcements

Exploring customer experience at SXSW 2016: Please vote for these 2 sessions!

Customer experience is the new battlefield in business. Let’s talk about it at SXSW Interactive 2016! … Continued

Customer Intelligence

7 resources every market researcher should follow and use

Ray Poynter offers his list of must-read blogs and publications every market research professional should read today. … Continued

Marketing

4 notable trends in back-to-school marketing

Here’s how retailers are trying to capture a piece of the $68 billion back-to-school spending. … Continued

Announcements

7 things you may not know yet about Vision Critical Summit speaker Brian Solis

We’re thrilled to announce the latest addition to the 2015 Vision Critical Summit speaker lineup: renowned speaker, author and digital analyst Brian Solis. … Continued

Business Strategy

How to engage Gen Z and millennials at a time of economic turmoil

As more Gen Z and millennial people become unemployed or decide to move, companies need to find ways to better connect with these customers. … Continued

Customer Intelligence

Market research legend Ray Poynter to speak at the 2015 Vision Critical Summit

If you work in market research, you probably know Ray Poynter. A renowned author, Ray is one of MR’s most influential voices. … Continued

Business Strategy

Upstarts are quenching customer thirst for better sports drinks

A recent BloombergBusiness article examines the rise of boutique electrolyte drinks—an industry that’s emerging as customers look for alternatives to mainstream sports drinks like Gatorade and Powerade. … Continued

Customer Intelligence

Why most brands take the wrong approach to storytelling and big data

Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling. … Continued

Business Strategy

J.Crew’s latest move damages its brand and its relationship with customers

J.Crew is introducing a bargain chain called J.Crew Mercantile, but this new brand might not help the retailer reinvigorate sales. … Continued

Customer Intelligence

Cathay Pacific Insights is Asia Pacific’s 2015 Insight Community of the Year

Here’s a look at what Cathay Pacific has been able to accomplish with its award-winning insight community. … Continued