Marketing

How to keep your customers before it’s too little, too late

Keeping or winning back customers requires an intense and ongoing focus on the customer, their perceptions, needs and motivations. Here are three examples. … Continued

Customer Intelligence

The secret to thriving in the trillion-dollar CPG industry: A Q&A with Enjoy Life Foods CMO Joel Warady

Joel Warady, chief sales and marketing officer of Enjoy Life Foods, shares what big CPGs can do to compete with hungry and nimble upstarts. … Continued

Business Strategy

3 industries in dire need of customer love

Understanding the empowered customer is a priority for many companies, but it’s more urgent for particular industries. … Continued

Marketing

3 tips on how to become a more authentic brand

Building authenticity requires a rethinking of traditional marketing practices, rooted in a deep knowledge of customer needs, behaviors and motivations. … Continued

Business Strategy

What Star Wars can teach your company about customer engagement

The success of the Star Wars community is no accident. Here are three lessons you can take from the Star Wars approach to community-building. … Continued

Business Strategy

Why social listening is no longer enough in today’s business world

While it’s critical to consider the benefits of social listening, it’s also necessary to be cognizant of its limitations. … Continued

Business Strategy

What’s trending: How to get ahead of what’s hot in the fashion industry

Here’s how successful fashion brands are engaging with today’s empowered shoppers. … Continued

Marketing

A simple (but often overlooked) source of content marketing insight

With so much content flooding social media and the web, the challenge is how to stand out from the content crowd. Here’s what marketers can do about it. … Continued

Marketing

4 marketing themes that dominated the 2015 Marketo Marketing Nation Summit

Here are four #MKTGNATION themes that dominated the conversation at the 2015 Marketo Marketing Nation Summit. … Continued

Business Strategy

The strengths and limitations of social media listening: A Q&A with Sailthru’s Ed Sullivan

Can tuning in to social media really help companies drive revenue? We asked Ed Sullivan, a former Radian6 exec, for his perspective on social listening. … Continued

Business Strategy

The Millennial mystery: How to sell to an elusive generation [INFOGRAPHIC]

In a new infographic, Vision Critical explores the facts and myths about the Millennials, an elusive generation of customers. … Continued

Customer Intelligence

Envisioning 2025: Five technology changes that will reshape customer behavior and what they mean for customer intelligence

Here are five changes that will shape customer behaviour and what they mean for companies and for professionals in the customer intelligence space. … Continued