Business Strategy

Three ways companies are building customer loyalty

Here are three recent tactics brands have taken in order to win (or in some cases, to regain) the business of the empowered customer. … Continued

Customer Intelligence

Experts in media research explore how to reboot the audience intelligence platform

Speakers at a Vision Critical breakfast event in New York City shared fresh insight on how modern media companies are engaging with their audience. … Continued

Customer Intelligence

What your CRM data isn’t telling you about customer loyalty

Transactional data can’t answer these three questions about your customers. … Continued

Marketing

Cause marketing gone wrong: What sparked the Starbucks “Race Together” backlash

Race Together encouraged Starbucks baristas to start a discussion with their customers about race relations by writing “#RaceTogether” on coffee cups. … Continued

Business Strategy

Why teens love ‘Pretty Little Liars,’ and what companies can learn from it

Here are three business and marketing lessons your company can learn from the evolution of teen viewing habits. … Continued

Announcements

Love your angriest customers [New Vision Critical ebook]

Written by Vision Critical’s Chief Marketing Officer, ‘Love Your Angriest Customers’ explores how companies can use customer anger to improve the business. … Continued

Marketing

Why companies are showing more love for marketers

A combination of improvements in technology and a shift in marketing thinking is giving marketers a seat at the table. … Continued

Marketing

How the culture of promotion hinders content marketing success: a Q&A w/ NewsCred’s Michael Brenner

Currently the Head of Strategy at NewsCred, Michael Brenner has built a reputation as one of the leading thinkers in content marketing today. … Continued

Announcements

Discover the secret ingredient to killer content marketing at SXSW 2015

At SXSW 2015, Nick Stein, SVP of Marketing at Vision Critical, will present with Michael Brenner, Head of Strategy at NewsCred, about content marketing. … Continued

Business Strategy

How YouTube celebrities are transforming the beauty industry, and what companies can learn from it

The rise of YouTube celebrities and other “amateur influencers” provides insight into where the business world is heading today. … Continued

Business Strategy

Three recent examples of CPG and retail innovation

Here are two recent examples of CPG companies and one retail company that have successfully innovated by becoming customer-centric. … Continued

Announcements

Pictures: Vision Critical moves to new offices in Melbourne and Sydney

Responding to a growing need for customer intelligence in Australia, Vision Critical opens an office in Melbourne and moves to a new location in Sydney. … Continued