Business Strategy

3 tactics large consumer goods brands are using to win over millennials

To fend off nimble upstarts, established CPG brands are going after one of the most elusive groups of customers today: millennials. … Continued

Customer Intelligence

More data, more problems: Improving customer relationships in the noise

The collection and use of personal data excites marketers but scares the public. Companies must ensure that their use of Big Data does not cross the line and upset customers. … Continued

Business Strategy

3 questions retailers need to ask about beacons, a technology that will drive over $40 billion in sales by 2016

While it’s easy to see the potential of beacons to transform the shopping experience, retailers need to answer some crucial issues about this technology. … Continued

Customer Intelligence

How Gen Z will transform marketing, HR and market research

With a collective spending power of $44 billion, Generation Z is about to transform your business very soon. … Continued

Customer Intelligence

3 reasons why angry customers are awesome

Here are three reasons why you need to start showing some serious love for customers who hate your brand. … Continued

Business Strategy

“All complaints are legitimate”: a Q&A with marketing expert Jay Baer

Jay Baer, founder of marketing agency Convince & Convert, wants companies to fully embrace customer complaints and negative reviews. Here’s why. … Continued

Business Strategy

How to win back fickle customers in the CPG space

The consumer goods industry is under siege, and established CPG companies aren’t equipped to compete in this new competitive landscape. … Continued

Business Strategy

Thriving in the Era of Big Bang Disruption: Using customer intelligence to chart the course in CPG

Thriving in the era of big-bang disruption requires a new approach to doing business. Here are three ways CPG companies can accomplish that. … Continued

Announcements

Andrew Reid’s eureka moment: Vision Critical founder chats with Forbes about disrupting customer intelligence

Forbes.com interviews Andrew Reid, founder, president and chief president of Vision Critical. … Continued

Business Strategy

How not to talk to your angriest customers: 4 mistakes to avoid

Here are four common mistakes companies make when handling customer complaints. … Continued

Business Strategy

3 lessons from the passionate Australian sports community

Here are three reasons why sports business is huge in Australia and what other markets can learn from it. … Continued

Customer Intelligence

3 ways to gain CPG supremacy in the age of the empowered customer

Joel Warady of Enjoy Life Foods reveals three ways CPG brands, both large and small, can win in today’s CPG landscape. … Continued