Marketing

4 marketing themes that dominated the 2015 Marketo Marketing Nation Summit

Here are four #MKTGNATION themes that dominated the conversation at the 2015 Marketo Marketing Nation Summit. … Continued

Business Strategy

The strengths and limitations of social media listening: A Q&A with Sailthru’s Ed Sullivan

Can tuning in to social media really help companies drive revenue? We asked Ed Sullivan, a former Radian6 exec, for his perspective on social listening. … Continued

Business Strategy

The Millennial mystery: How to sell to an elusive generation [INFOGRAPHIC]

In a new infographic, Vision Critical explores the facts and myths about the Millennials, an elusive generation of customers. … Continued

Customer Intelligence

Envisioning 2025: Five technology changes that will reshape customer behavior and what they mean for customer intelligence

Here are five changes that will shape customer behaviour and what they mean for companies and for professionals in the customer intelligence space. … Continued

Marketing

4 dangerous myths about customer loyalty

Forrester analyst Anjali Lai and Vision Critical’s Bruce Warren reveal four critical myths about loyalty. … Continued

Customer Intelligence

5 reasons to take your qualitative research online

Here are five reasons why it’s critical to upgrade your approach to qual research. … Continued

Customer Intelligence

Grocery wars: How to win the e-commerce race in the $600-billion grocery industry

The grocery industry is one of the few categories that hasn’t been disrupted by e-commerce yet, but that’s about to change very quickly. … Continued

Customer Intelligence

Here’s how Periscope, Twitter’s live streaming app, could transform your business

The newly released Twitter app Periscope offers a modern twist to better understanding customer opinions, behaviors and preferences. … Continued

Marketing

Four cool ways brands show customer love

Want to show customer love? Consider these tactics from four innovative brands. … Continued

Customer Intelligence

Why customer intelligence is growing in Asia Pacific

Customers in Asia Pacific are becoming more empowered than before, and companies in the region must embrace two-way engagement to thrive. … Continued

Business Strategy

Three ways companies are building customer loyalty

Here are three recent tactics brands have taken in order to win (or in some cases, to regain) the business of the empowered customer. … Continued

Customer Intelligence

Experts in media research explore how to reboot the audience intelligence platform

Speakers at a Vision Critical breakfast event in New York City shared fresh insight on how modern media companies are engaging with their audience. … Continued