In 2018, Experience Management (XM) arrived. Customer centricity is now a long-term, strategic imperative at the executive level. With one successful IPO, one mega acquisition and accelerating consolidation, Read more
Global Radio identified the need to invest in accessible customer insight in order to identify new market opportunities, achieve audience growth, and deliver more efficient research to internal stakeholders.
Customer Insights Manager, Phill Stevenson discusses how the business adopted a customer-centric approach in order to get closer to their customers, and remain relevant.
How companies can embrace new customer-centric strategies, data sources and tools to succeed in the era of the empowered customer.