Business Strategy

How to become truly customer-centric: 4 examples from the tech industry

These four tech companies show how you can put customers first. … Continued

Business Strategy

Growth of sharing in the collaborative economy: Top categories and forecasts [infographics]

Participation in the collaborative economy has grown by 25 percent in the past year alone. Here’s what’s driving the growth of peer-to-peer sharing. … Continued

Business Strategy

How the empowered student will disrupt the business landscape

Companies need to consider how the online education revolution can help them better serve their young employees and customers. … Continued


Why marketers and market researchers need to get real

The human element needs to get back in marketing and market research. Here’s why. … Continued

Customer Intelligence

#NoSpamSurveys: Why ad hoc, unwanted surveys need to go

In a world where customers are demanding a more meaningful relationship with the companies they do business with, are ad hoc surveys still relevant and useful? … Continued

Business Strategy

3 marketing themes from the 2015 DPAA Video Everywhere Summit

At the 2015 DPAA Video Everywhere Summit, 700 ad tech professionals gathered to explore the challenges and opportunities facing the advertising business. … Continued