Marketing

16 martech predictions from 16 marketing experts

To honor the year 2016, we collected 16 martech predictions worth thinking about. Here’s a glimpse into the future of marketing technology. … Continued

Marketing

The Enterprise Guide to Marketing Technology: a new ebook from Vision Critical

Authored by Tyler Douglas, chief sales and marketing officer at Vision Critical, the Enterprise Guide to Marketing Technology provides a deep dive into the increasingly complex world of martech. … Continued

Customer Intelligence

Meet Martin Lindstrom, the branding expert challenging big data

Martin Lindstrom, a global branding expert who has helped companies like Reebok, Nestle, Lego and McDonald’s, argues that Big Data has largely been a bust. … Continued

Business Strategy

The annual employee engagement survey is dead. Here’s a better approach.

It’s time for companies to rethink their approach to the annual employee engagement survey. Here’s how HR and other business leaders can do that. … Continued

Customer Intelligence

5 myths about bias in market research

Here are some key myths about biases that you need to be aware of in market research and insight. … Continued

Business Strategy

Why retail giants like Under Armour, Disney and Amazon are merging e-commerce and in-store

At the National Retail Federation’s 2016 convention and expo, retailers shared their evolving thinking when it comes to e-commerce. … Continued