The recent outrage over Cambridge Analytica has put data-driven marketing teams in the hot seat. The call for more transparency has never been louder. … Read more
Audible’s head of user experience explores the role of UX in driving initiatives in customer centricity.
Technology researcher Alexandra Samuel examines the fallout from the Cambridge Analytica scandal and its implications for data-driven marketers and researchers.
Cinny Little, senior analyst from Forrester, reveals a road map for brands ready to make the transformation to becoming an insights-driven business.