Many companies are confusing “data-driven” with “insight-driven.” Having more data doesn’t necessarily mean you have insight. … Read more
Technology researcher Alexandra Samuel examines the fallout from the Cambridge Analytica scandal and its implications for data-driven marketers and researchers.
Cinny Little, senior analyst from Forrester, reveals a road map for brands ready to make the transformation to becoming an insight-driven business.
Listen to our recording and hear how Toyota are finding new ways to listen to the voice of the customer, accelerate change, and improve customer experience through insight and testing.