Business Strategy

Customer-centricity requires these four C’s

Being a customer-obsessed company requires more than adopting the label. It’s time companies had their 4 C’s—a true measure of customer-centricity. … Continued

Business Strategy

3 new rules for business success in Asia Pacific

Here are three tips for global brands that want to forge a more meaningful relationship with customers in Asia Pacific. … Continued

Customer Intelligence

How to determine the ROI of customer intelligence

Calculating the ROI of listening to customers requires a careful evaluation of the programs that are already in place inside and outside of the business. … Continued

Business Strategy

Why customer engagement—not Taylor Swift—is key to music streaming success

With billions of dollars on the line, winning the music streaming war hinges on these three critical factors. … Continued

Business Strategy

Health insurers struggle to adapt to a customer-focused approach

The health insurance’s move towards a retail model increases the need to be more customer-centric—something that many companies are not quite ready for. … Continued

Customer Intelligence

The road to digital agility: a Q&A with Scentre Group’s John Batistich

John Batistich, director of marketing for hopping centre management company Scentre Group, talks about the future of customer intelligence. … Continued

Announcements

Present Shock author Douglas Rushkoff to keynote the 2015 Vision Critical Summit in Chicago

Douglas Rushkoff has written 15 best-selling books and is considered a visionary on trends that impact culture, business and the economy. … Continued

Announcements

[Video] A preview of the #1 customer intelligence event of the year

This year’s Vision Critical Summit promises to be bigger and better than ever. … Continued

Customer Intelligence

7 books every market researcher should read

Here’s a list of seven books that can help market researchers become more successful at their jobs. … Continued

Customer Intelligence

Why wearable tech isn’t taking off, and what tech companies can do about it

The wearable movement—which includes Apple, Fitbit and Jawbone—has an abandonment problem. Here’s what tech companies can do about it. … Continued

Business Strategy

For established brands, Gen Z holds the key for future growth

In their efforts to drive future growth, blue chip companies can’t afford to ignore young customers. … Continued

Business Strategy

Going global: 3 tips about customer intelligence in Asia Pacific

Companies that make a meaningful connection with customers in Asia Pacific are positioned to win. Here’s how to gain insight about customers in this region. … Continued