Vision Critical

The customer insight platform
for customer-centric companies

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The 2014 Vision Critical Summit kicked off with inspirational presentations, practical workshops and new techniques for harvesting collective wisdom.

Founder and President Andrew Reid opened the Summit with a rousing presentation while Vision Critical University Director Ray Poynter closed the day with his profound insight on why customer relationship is the last competitive advantage available to companies today and how to elevate the role of insight departments .

The presentations and workshops set Twitter alight. Here are a few of our favorites:


Turn data and insight into useful content.


Expand the role of the insight department to meet the needs of today's customers.


Take advantage of mobile to better get to know your customers.

Day 2 of the Summit promises to be even more insightful. Speakers include SHIFT Communications' Scott Monty and Vision Critical's Scott Miller, Andrew Reid and Alexandra Samuel. Top Vision Critical customers - including Fred Meyer, Yahoo and Boston Pizza - will also share best practices on how to engage customers.

Vision Critical Summit - the #1 customer intelligence of the year

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Kelvin Claveria

Kelvin Claveria was the former Content Marketing Manager and was responsible for Vision Critical's blog and social media marketing program. Before joining Vision Critical's global marketing team, Kelvin worked at Dunn PR, a Vancouver-based public relations firm. His experience includes working with lifestyle, real estate, and non-profit clients to develop social media marketing and PR strategies. Kelvin has a Bachelor of Business Administration from SFU's Beedie School of Business.
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