Vision Critical

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The importance of customer insight is front and center at the upcoming South by Southwest (SXSW) Interactive conference. Reflecting a wider trend in business, this year's session lineup highlights the value of gathering consumer intelligence in real-time through a community-based approach.

Vision Critical is helping drive the conversation with several people from our team slated to present at the conference between Friday, March 7, 2014 and Sunday, March 9, 2014 in Austin, Texas.

Below are three presentations that Vision Critical is taking part in.

Follow us on Twitter throughout the conference for more information about these topics.

What Social Media Analytics Can't Tell You and Privacy (#smdata)
Date: Friday, March 7, 2014 from 3:30 p.m. - 4:30 p.m. CT
Location: Sheraton Austin, Capitol EFGH

  • Alexandra Samuel, Vice President, Social Media, Vision Critical (moderator)
  • Jeremiah Owyang, Founder, Crowd Companies and President, Web Strategy
  • Beth Kanter, Visiting Scholar
  • Colby Flint, Consumer Insight Strategist, Discovery Communications

The panel session will investigate the world of social media, capturing consumer feedback and just what social media analytics can't tell brands about their target audience. While social media analytics can help businesses understand the socially active users, those consumers unengaged with social media are unaccounted for.

Find a new way of accounting for the entire consumer landscape. From the largest-ever study of consumers in the collaborative economy, to a fresh look at women technology purchasers, attendees will learn about how some of today's leading thinkers combining social media analytics with survey data, and other consumer listening channels for a 360 degree view of the customer. Whether interested in fresh insights on what makes social media users tick, or trying to expand monitoring and analytics program, this session will provide a first look at the latest trends in capturing the voice of the customer.

SXSW social media analytics

The Sharing Economy 2.0 (#SharingEco)
Date: Saturday, March 8, 2014 from 9:30 a.m. - 10:30 a.m. CT
Location: Hilton Austin Downtown, Salon JK

  • Andrew Reid, President Founder and Chief Product Officer, Vision Critical
  • Mark Gilbreath, CEO and Founder, LiquidSpace

The collaborative economy is defined by consumer consumption around peer-to-peer transactions. In the past year, smart companies have taken notice of the possibilities for their businesses to take part as consumers in the sharing economy. This has opened the doors for a new era in sharing and is bringing the movement into the daily lives of millions of people.

The discussion will feature two company executives taking part in the collaborative economy by working with consumers and big brands alike. Both will speak about the evolution of the sharing economy, why collaborative consumption start-ups are increasingly considering enterprises as customers, and how companies in this space can effectively serve both consumer and corporate audiences.

Permission and the Evolution of Big Data (#ask2share)
Date: Sunday, March 9, 2014 from 3:30 - 6:00 p.m. CT
Location: AT&T Conference Center, Classroom 106

  • Tyler Douglas, CMO, Vision Critical
  • Andrew Grenville, Chief Research Officer (CRO), Vision Critical

In the a world with stronger privacy regulations, how can you get customer consent to access the data that drives your marketing and your business? Big Data has allowed business to tap the power of customer data, but increased public attention to privacy - and pressure for government regulation - means that organizations can't assume they'll have unfettered access to consumer data.

This workshop will prepare you to balance privacy concerns with the need for data. You'll also shape an international study on consumer attitudes towards privacy so that you can answer your questions about what your customers expect in return for their data.

In this highly participatory workshop we will:

  • Share fresh data on consumer attitudes towards privacy
  • Explore successful models for obtaining consumer consent for data access
  • Identify ways to provide value to customers who share data Û¬
  • Collaborate on a new survey to test these ideas with thousands of people in the US, UK & Canada

If you're heading to Austin, we invite you to attend these sessions. Hope to see you there!

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Kelvin Claveria

Kelvin Claveria was the former Content Marketing Manager and was responsible for Vision Critical's blog and social media marketing program. Before joining Vision Critical's global marketing team, Kelvin worked at Dunn PR, a Vancouver-based public relations firm. His experience includes working with lifestyle, real estate, and non-profit clients to develop social media marketing and PR strategies. Kelvin has a Bachelor of Business Administration from SFU's Beedie School of Business.
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